Frank Luntz is a pollster and communication advisor to more than a dozen Fortune 500 CEOs and companies. He has written, supervised, and conducted more than 2,500 surveys, focus groups, ad tests, and dial sessions in over two dozen countries and four continents over the past twenty years. The “Instant Response” focus group technique he pioneered has been profiled on 60 Minutes, Good Morning America (on Election Day 2008) and Frontline. Since 2008, Luntz has been the “Focus Group Czar” for Fox News, conducting almost 100 sessions in over 20 states, as well as co-hosting several live hour-long prime time specials and dial sessions during every presidential debate. His most recent book is WIN: The Key Principles To Take Your Business From Ordinary to Extraordinary.
They are heading for defeat by focusing on taxes instead of government spending