Martin Lindstrom, a 2009 TIME 100 honoree, is the author of Buyology and Brandwashed. He is the founding partner and chairman of the board of Buyology Inc., a strategic marketing company, and director of London-based Brand Sense Agency. Lindstrom is also a contributor to Fast Company magazine.
It’s a message that makes us feel strangely optimistic and important. It also gets us to buy stuff