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Mr. Hefner Demurs

The Playboy founder plays hard and works harder

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Hugh Hefner


I very much appreciate the story on Playboy’s prospering enterprises in TIME, but I’m not really the superficial, sex-oriented guy your story suggests. I like girls as well as the next fellow, but I spend considerably more time editing and publishing Playboy than I do chasing chicks.

Hugh M. Hefner , CHICAGO