Brian Snyder / Reuters

Office Pranks: Can They Make Workers More Creative?

Pranks encourage innovation and fruitful camaraderie. Now get that cow down from the roof!

Martin Lindstrom

“Living in the Moment”: The Latest Marketing Meme

Living in the Moment

It’s a message that makes us feel strangely optimistic and important. It also gets us to buy stuff

Judith Warner

Steve Jobs and the Lure of Alternative Healing

Ryan Anson / AFP / Getty Images

What his treatment choices tell us about conventional medicine

Brilliant: The Science of Smart

In Praise of Tinkering

How the decline in technical know-how is making us think less

Bill Clinton Reminisces About Steve Jobs

TIME managing editor Rick Stengel sat down with the former President at Chicago Ideas Week

They’re Alive! Why Apple Products Are Irresistible

Diana Walker / Contour by Getty Images for TIME

Steve Jobs will be rightly remembered as a business genius, but the secret of his success was the desirability of Apple products on an almost cellular level. Was Jobs the greatest biologist of our time?