As the digital director for Obama for America, Teddy Goff played a key role in the digital strategy team that helped elect President Obama in 2008 and again in 2012. In 2008, Goff oversaw digital programs (think email, social media, blogging and organizing volunteers) in 25 states. In 2012, he ran all digital strategy and oversaw 250 people who worked on everything from social media, email, web content, video and online organizing to design, front-end development, product development and analytics. The team raised $690 million, registered 1.1 million voters online and recruited 2 million volunteers, according to internal campaign numbers. The Yale graduate is now a partner at Precision Strategies, a consulting firm he started with two other campaign alumnae, and working with clients such as Bank of America, Legendary Pictures and Microsoft. Goff talked to TIME about what he learned on the campaign trail, what comes next in his career and the moving campaign moment the media missed in 2012.
Goff is one of TIME’s 30 Under 30 World Changers.
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