Elaine Chang, founder and CEO of social teeth
Social Teeth, which launched in August, may be a nascent experiment. But its mission — to crowdfund media plans for political ads, à la Kickstarter — is getting lots of election-season buzz. “We give people a chance to support a specific message and a specific plan to help promote that message,” says CEO and founder Elaine Chang, 24. One page, for example, features a video ad for marriage equality as well as a rough outline of how raising $50,000 would help it get airtime on ABC, NBC, Bravo and Hulu and other media. “It’s less about battling it out based on some ballot measure and more about redefining the conversation.”