Lindstrom's latest book is Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy.
Martin Lindstrom, a 2009 TIME 100 honoree, is the author of Buyology and Brandwashed. He is the founding partner and chairman of the board of Buyology Inc., a strategic marketing company, and director of London-based Brand Sense Agency. Lindstrom is also a contributor to Fast Company magazine.
It’s a message that makes us feel strangely optimistic and important. It also gets us to buy stuff
Being able to hold things before we buy them makes us more satisfied with our purchases
Retailers know how to manipulate all our senses — and that includes our olfactory ones
Seasonal price variations are not new but beware of hour-to-hour fluctuations
By age 2, 92% of American children have an online footprint. What does that do to their psyches?
Peer pressure has never had such a powerful impact on your purchasing decisions
As the recession lurches on, retailers have adjusted their marketing tactics to appeal to your hoarding instinct
