Lindstrom's latest book is Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy.

Martin Lindstrom

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Martin Lindstrom, a 2009 TIME 100 honoree, is the author of Buyology and Brandwashed. He is the founding partner and chairman of the board of Buyology Inc., a strategic marketing company, and director of London-based Brand Sense Agency. Lindstrom is also a contributor to Fast Company magazine.

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