With disillusionment at how geography had been manipulated for political ends throughout the twentieth century, the 1970s saw a significant change in attitudes to mapmaking. In 1973 the German historian Arno Peters published this new map projection which, he claimed, challenged the ‘Eurocentric’ dominance of Mercator’s, promising equality to the ‘developing world’ in Africa and Asia. Peters used what is known as an ‘equal area’ projection, which offered such a different world to Mercator’s: one critic said Peters’ map looked like ‘long winter underwear hung out to dry on the Arctic Circle’. It was a huge success with progressive church organisations and NGOs who adopted it as a more ‘equal’ map. It sold millions, and even featured on an episode of The West Wing. Unfortunately Peters claimed it was more ‘accurate’ than any other projection, which is not exactly the case since any projection produces some kind of geographical distortion. He also copied the projection method from a nineteenth-century Scottish clergyman named James Gall.