Penn is the author of Microtrends: The Small Forces Behind Tomorrow’s Big Changes

Mark Penn

Mark Penn is the worldwide CEO of Burson-Marsteller, CEO of the polling firm Penn, Schoen and Berland Associates, and author of Microtrends: The Small Forces Behind Tomorrow’s Big Changes. Penn has consulted for more than 25 leaders in the U.S., Asia, Latin America and Europe and served as chief adviser to President Bill Clinton in the 1996 presidential election and to Hillary Rodham Clinton through her Senate and presidential races. Read Penn’s posts with co-author Karen Hughes.

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